Concept and Promotional Design.  Student brief.

BRIEF

Concept and promotional design for British Film Institute’s Documentary series. The challenge was to fit eight disparate films and themes into a unified package.

THE PROPOSAL

The films, while diverse, reflect various aspects of the human experience. Collectively, they say 'we are all the same' — human — driven by the same desires. This notion is expressed as the two halves of faces reflecting each other and comprising a whole.  

Album Cover Design.  Student brief.

THE BRIEF

Album cover redesign for 10,000 Maniacs' ‘Our Time in Eden’ 

PROPOSAL

Taking inspiration from the album’s anchor track, These are Days, the cover design hints at free, flowing and fleeting days.

Editorial Design. Student brief.

THE BRIEF

Editorial design for a new publication featuring unconventional travel destinations targeting the extreme-adventure traveler

PROPOSAL

The design proposal is a departure from traditional travel magazines. It is bold, yet with its limited color and imagery, doesn’t reveal too much. This allows the reader / traveler space for her own first impressions of the destination.

Packaging Design. Student brief.

BRIEF

Premium packaging design for Japanese bamboo products targeting the outdoor enthusiast

PROPOSAL

The design is a nod to minimalist Japanese aesthetic, with a color palette based on Japanese indigo, and wave patterns reflecting the Japanese traditional seigaiha pattern.

Concept Development and Campaign Design. Student brief.

BRIEF

Concept development and campaign design to change the general perception of men in tank tops (‘wife beaters’)

THE PROPOSAL

’The Fight Against Tennis Tans‘ campaign focuses on the benefits of wearing tank tops in a tongue-in-cheek tone of voice. The visual identity, including the energetic colors and dynamic imagery target the athletic market.

Concept Development and Campaign Design. Student brief.

BRIEF

Concept development and campaign design to promote lesser-known artists and the burgeoning art scene in Manila.

THE PROPOSAL

‘Manila Unframed‘ exposes the edges of Manila’s art scene through online information dissemination and sponsorship of art events. The visual identity of partly hidden text intimates growth (out of a frame). The color palette is a modern nod to the colors of the national flag.